Our Mission

Our mission is to improve the daily lives of our customers by giving them savings on the products they use every day. We do this by offering a wide and unique range of essential items for the whole family at seven fixed low prices, across thousands of stores in Russia and neighbouring countries. Our unique proposition is designed to meet the needs of every and any household with high quality, inexpensive products.

Customer first. Our promise is to give our customers exceptional value and service on every visit.

Professionalism, integrity and transparency in all of our relationships with customers, partners, employees and shareholders.

One team. We create a safe and respectful work environment that offers all of our employees opportunities for career development and personal growth.