History

2007
  • Our founders launch Fix Price, pioneering the variety value retail concept in Russia
  • Core management team joins the company
  • The first Fix Price store opens in Moscow
2010
  • Launch of franchising business in Russia
  • Launch of private label offering
2013
  • Fix Price retail network reaches over 1,000 stores
  • Launch of Fix Price Club loyalty program
2015
  • Fix Price doubles its store network
2016
  • Start of international expansion with foreign franchisees in Georgia and Kazakhstan
  • Introduction of multiple price points and expansion of the assortment
2017
  • Launch of a franchising business in Belarus and Latvia
2018
  • Introduction of click-and-collect
2019
  • Fix Price opens its 3,000th store
  • Launch in Kyrgyzstan
2020
  • Fix Price opens its 4,000th store
  • Launch in Uzbekistan
Today
  • Fix Price is committed to further growing its network and offering its winning proposition to millions of new customers

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